Allen and Roth is a house brand created and sold exclusively by Home Depot. As a home improvement retailer, Home Depot carries thousands of name brand products, but they also have their own proprietary brands that offer products at various price points. Allen and Roth is Home Depot’s premium house brand, featuring furniture, decor, lighting, and other home goods. So to answer the question directly – yes, Allen and Roth is a Home Depot brand.
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History of Allen and Roth
The Allen and Roth brand was launched by Home Depot in 1998. It was named after company executives Bernie Allen and Jerry Roth in order to establish it as a premium brand for the retailer. Home Depot wanted to offer high-quality furniture and home decor to compete with the offerings at dedicated furniture stores.
The brand has expanded over the years to include a wide assortment of products beyond just furniture. Allen and Roth now encompasses indoor and outdoor furniture, rugs, bedding, bath accessories, lighting, wall decor, and more. The focus is on stylish pieces for every room of the home.
Allen and Roth Products
As mentioned, Allen and Roth provides products for both indoor and outdoor living. Here is an overview of some of the main product categories:
Furniture
Allen and Roth furniture includes living room seating, dining sets, bedroom furniture, office furniture, bar sets, and more. The variety includes modern, traditional, farmhouse, industrial, and coastal styles. The furniture is made from quality materials like wood, wicker, metal, and upholstered fabrics.
Rugs
Area rugs in all sizes can be found under the Allen and Roth brand. The selection includes wool rugs, polyester rugs, cotton rugs, jute rugs, and more. There are contemporary patterns, classic oriental designs, distressed looks, and solid colors.
Bedding
Sheets, mattress pads, pillows, and pillowcases are offered from Allen and Roth. The fabrics are cotton, microfiber, and polyester blends. The color and pattern options allow for custom bedroom styling.
Decor
Wall art, mirrors, clocks, vases, faux plants, lamps, and other decorative accessories are part of the expansive Allen and Roth decor line. The variety covers any design aesthetic from farmhouse to mid-century modern. Both large statement pieces and smaller accents are available.
Outdoor Furniture
For the patio, porch, or yard, Allen and Roth has outdoor seating, dining sets, umbrellas, and accessory tables. The materials include wicker, aluminum, and all-weather wicker. The styling ranges from contemporary to classic.
Bath Accessories
The Allen and Roth bath collection has shower curtains, bath rugs, organizational products like shelves and cabinets, towels, soap dispensers, and other bath decor. The fabrics and materials resist moisture and mildew.
Quality and Price
As a house brand, Allen and Roth is able to offer lower prices than big name brands because Home Depot controls the entire supply chain. However, it does not skimp on quality. Allen and Roth strives to use solid hardwoods, sturdy metals, crisp fabrics, and durable finishes. The products are designed to look high-end while fitting into a reasonable budget.
The pricing is considered mid-range, above discount brands but below luxury brands. Exact prices vary greatly based on the product category and size, but most items are priced from $25 to $500. This hits the sweet spot between affordability and aspirational design, appealing to a wide range of homeowners.
Here is a table comparing example prices of Allen and Roth products versus other brands at Home Depot:
| Product | Allen and Roth Price | Hampton Bay Price (Home Depot house brand) | National Brand at Home Depot Price |
|---|---|---|---|
| 6-piece patio dining set | $499 | $399 | $999 |
| 5×8 area rug | $129 | $59 | $349 |
| Queen bed frame | $279 | $99 | $599 |
This table shows how Allen and Roth prices fall right between the lowest and highest priced goods at Home Depot. The quality is a step up from Hampton Bay, Home Depot’s low-cost house brand. Yet it offers significant savings compared to name brands.
Availability
The exclusive availability at Home Depot stores is what defines Allen and Roth as a house brand. It will not be found at any other retailers. Within Home Depot, Allen and Roth products have prominent placement in the furniture, bedding, bath, seasonal decor, and housewares departments.
The brand is also available online at HomeDepot.com. Many more Allen and Roth items can be found on the website compared to what is stocked in stores. Online shopping allows you to view the whole selection and read reviews. Then items can be ordered for delivery or in-store pickup.
According to Home Depot’s annual report, the retailer operates 2,317 retail stores across the United States, Canada, and Mexico. So there is likely a Home Depot location near you with an Allen and Roth assortment. Use the store finder tool on HomeDepot.com to get directions and details for your local store.
Product Quality Reviews
Reviews of Allen and Roth products on HomeDepot.com and other sites are generally positive. Customers praise the quality and style at this reasonable price point. Here are some examples of customer feedback on popular Allen and Roth items:
Chesmar Dining Table
“This table is really nice quality. It’s solid wood, not particle board. Came packaged well. The finish is beautiful with a distressing that looks high end. For the price, you can’t beat it.” – JessB123, Home Depot customer
Hyland Sofa
“I love the shape and look of this sofa. The fabric is really soft but also durable with kids and pets. Assembly was maybe 30 mins. Much better quality than something similarly priced at Wayfair.” – LillyB, Home Depot customer
Josslyn bedspread
“I wanted something inexpensive but that still looked nice for my guest room. This quilt is beautiful, soft, and amazing quality for the price. It looks so much more expensive than it was.” – Denise855, Home Depot customer
Spencer swivel patio chair
“We bought 2 of these chairs for our back patio. They are sturdy but still comfortable to sit in. I love the design and the gray color. Arrived quickly and were easy to assemble.” – AmyS, Home Depot customer
These reviews highlight the Allen and Roth reputation for stylish looks and reliable quality at an accessible price point. Customers feel they are getting great value for the money on their purchases.
Conclusion
In summary, Allen and Roth is exclusively a Home Depot house brand. It offers furniture, decor, lighting, rugs, and more designed specifically for Home Depot. The products are mid-priced but offer quality materials, construction, and appealing styles. Allen and Roth has been the premium Home Depot brand since 1998. The wide selection is available both in Home Depot stores across the US and Canada as well as the HomeDepot.com website. Based on customer reviews, shoppers are very satisfied with the quality and value provided by this popular Home Depot brand.