Kobalt is a brand name of power tools, hand tools, toolboxes, and more that are sold exclusively at Lowe’s home improvement stores. Kobalt is not actually a manufacturer itself, but rather a brand established by Lowe’s to market tools made by various manufacturers.
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The History of Kobalt
The Kobalt brand was launched by Lowe’s in 1998. At the time, Lowe’s was looking to establish its own house brand of tools to compete with other major home improvement retailers that had their own brands, like Home Depot’s Husky tools. By creating a unique brand just for Lowe’s, the company hoped to differentiate its tool offerings from competitors.
The Kobalt brand started with just a few basic hand tools like hammers, screwdrivers, and wrenches. Over time, Lowe’s expanded the assortment considerably to include power tools, pneumatic tools, tool storage, and more. Kobalt became a one-stop shop for everything DIYers and professionals needed to tackle home and job site projects.
In addition to broadening its assortment, Lowe’s also focused on innovation with the Kobalt brand. For example, Kobalt introduced lithium-ion cordless power tools in 2004 before many other mainstream brands switched over from nicad batteries. This gave Kobalt products a reputation for being high-tech and long-lasting.
Today, Kobalt offers over 2000 tools and accessories, making it a robust and comprehensive lineup for Lowe’s customers. The brand has grown tremendously since its inception in 1998 and continues to be a central part of Lowe’s tool strategy.
Kobalt Manufacturers
While Kobalt is the branded name customers see in Lowe’s stores, the actual Kobalt tools are produced by various manufacturers rather than a single company. Lowe’s works with a network of OEM (original equipment manufacturer) partners to source tools to sell under the Kobalt name.
Some of the major manufacturers producing Kobalt tools include:
- Chervon – A Chinese company that makes Kobalt power tools like drills, saws, sanders, and more.
- Williams Tools – Manufactures non-powered Kobalt hand tools like wrenches, sockets, pliers, and screwdrivers.
- Midwest Tool – Produces Kobalt tool storage solutions like toolboxes, chests, and workbenches.
- JH Williams – An American company making Kobalt measuring and layout tools, levels, and squares.
- Apex Tool Group – Global manufacturer that produces some Kobalt plumbing tools, punches, and chisels.
By partnering with specialists in different tool categories, Lowe’s is able to offer a vast selection of quality Kobalt products across all tool types. Having multiple manufacturers allows production capacity to be scaled efficiently as the Kobalt lineup continues growing.
Kobalt Tool Innovation
A key part of the Kobalt brand has always been bringing innovation to the tools marketplace. Lowe’s works closely with its manufacturing partners to consistently update and improve the Kobalt lineup.
Some examples of innovative Kobalt tools over the years include:
- Lithium-ion cordless power tools – First introduced in 2004
- Brushless motors – Provide longer runtime and lifespan in power drills and drivers
- 24V Max lithium battery system – Up to 25% more power than original Kobalt 20V lithium tools
- Power tools with built-in LED lights – Illuminate work areas
- Impact wrench with 725 ft-lbs of torque – Most powerful in its class when launched
- Smart Travel Technology – Automatically adjusts a tool’s power and speed under load to prevent overheating and wear
- Accu-Bolt electronic torque wrench – Delivers precise bolt tightening digitally
By continuously upgrading tools with newer battery technology, better motors, and advanced electronics, Kobalt delivers next-generation performance that keeps pace with professionals’ needs.
Kobalt Tool Quality
In addition to featuring the latest innovations, Kobalt tools are also built to high standards of durability and reliability.
Lowe’s requires that all Kobalt products undergo rigorous testing procedures to ensure they can withstand tough job site environments. This includes:
- Drop testing – Tools are repeatedly dropped from various heights onto concrete to test impact resistance.
- Shake testing – Power tools are vigorously shaken and vibrated to simulate real-world vibrations.
- Lifecycle testing – Tools run through thousands of cycles nonstop to validate long-term performance.
- Temperature testing – Tools are operated in extreme hot and cold temperatures to ensure proper function.
Kobalt hand tools often exceed ANSI grade standards for torque, strength, and durability. Kobalt power tools are backed by a 5-year warranty, demonstrating the brand’s confidence.
Quality assurance and control procedures ensure Kobalt tools perform reliably even after years of use by professionals in demanding conditions. This gives customers confidence in the Kobalt brand.
Kobalt Tool Design
In addition to quality and innovation, design is another key focus for Lowe’s Kobalt brand. Kobalt aims to deliver tools that not only perform excellently but also provide a comfortable, ergonomic user experience.
Some design elements of many Kobalt tools include:
- Rubber overmold grips – For comfort and secure handling
- Metal speed triggers – Smooth trigger engagement
- Tri-lobe handles – Improved grip and torque control
- Variable-speed triggers – Enables precise speed control
- Built-in LED lights – Illuminates workspaces
- Low-profile anvils – Allows access in tight spaces
- Non-slip grips – Promotes control and safety
Smart ergonomics matched with durable construction makes using Kobalt tools easier and less tiring for extended periods. Form and function come together in one package.
Kobalt Tool Guarantee
To give customers confidence in Kobalt’s quality, Lowe’s offers a comprehensive warranty program known as the Kobalt Guarantee. Key terms include:
- 5-year warranty on power tools
- No receipt needed for warranty claims
- Free repair or replacement of defective tools
- 30-day money back guarantee if not satisfied
- 24-hour product replacement for most hand tools
Lowe’s also services Kobalt tools in-house at its stores rather than requiring customers to deal with the individual manufacturers. This simplifies the process if any warranty issues arise.
The extensive Kobalt Guarantee provides assurance that customers are buying long-lasting quality tools. This gives the brand a reputation for standing behind its products.
Kobalt Brand Perception
In the 25+ years since its introduction, Kobalt has become known as a go-to brand for DIYers, homebuilders, remodelers, electricians, plumbers, auto mechanics, and other tradespeople. It provides a quality and affordable one-stop shop alternative to expensive pro brands.
Key perceptions surrounding the Kobalt tool brand include:
- Innovative – Continuously incorporates new technology
- Durable – Tools built to withstand heavy daily use
- Accurate – Precise calibration for professional-grade results
- Ergonomic – Designed for comfort and ease of handling
- Guaranteed – Extensive warranty protection from Lowe’s
- Value – Performance comparable to pro brands but at consumer prices
With affordable pricing but pro-grade engineering, Kobalt delivers great bang-for-the-buck. This balanced value proposition appeals to value-conscious professionals looking to stretch their tool budget.
Kobalt Pricing
A major factor driving Kobalt’s popularity is its pricing strategy. Kobalt delivers professional quality tools at consumer-level prices. This makes Kobalt a more budget-friendly choice compared to traditional pro brands like DeWalt, Milwaukee, and Makita.
Some examples of Kobalt pricing include:
| Tool | Kobalt Price | Comparable Pro Brand Price |
|---|---|---|
| 7 1/4″ Circular Saw | $99 | $129+ |
| Cordless Drill/Driver Kit | $99 | $199+ |
| 10″ Miter Saw | $129 | $199+ |
| Mechanics Tool Set (212 pieces) | $199 | $300+ |
While prices can vary based on promotions and sales events, Kobalt’s everyday pricing is generally 20-50% cheaper than comparable pro counterparts. This adds up to major savings, especially for those equipping an entire workshop.
Affordable pricing combined with pro performance makes Kobalt a cost-effective brand choice without sacrificing quality and reliability.
Availability of Kobalt Tools
Kobalt tools are available exclusively at Lowe’s home improvement stores. Kobalt is considered a house brand for Lowe’s, similar to Craftsman for Ace Hardware or Husky for Home Depot.
Lowe’s stocks the full range of Kobalt products, including:
- Power tools – Saws, drills, sanders, grinders, etc.
- Hand tools – Wrenches, screwdrivers, pliers, hammers, etc.
- Storage – Toolboxes, tool bags, accessory cases
- Outdoor power equipment – Lawn mowers, trimmers, blowers, etc.
- Workwear – Boots, gloves, belts, glasses
- Safety gear – Respirators, ear protection, knee pads
Kobalt brands span both mechanics’ and carpenters’ needs, providing a one-stop shop. Lowe’s has over 1,700 home improvement stores across the United States, giving wide access to Kobalt products across the country.
In addition to in-store shopping, customers can also purchase Kobalt tools online through Lowes.com with delivery or pick-up options. However, Kobalt tools are not available through any other retailers besides Lowe’s and its websites.
Production Locations
While designed in the United States, most Kobalt tools are manufactured abroad in countries like China, Taiwan, and Mexico. This allows Lowe’s to achieve competitive price points that appeal to value-focused shoppers. Some exceptions include measuring tools made by JH Williams in the US.
Production is distributed across Kobalt’s network of OEM partners based on their specialties. For example:
- Chervon in China produces power tools.
- Hand tools come from Taiwan, China, and Mexico.
- Storage solutions are made in the US.
- Outdoor power equipment comes from various global sources.
No matter where production occurs, all Kobalt products undergo the same rigorous quality control and testing procedures. Manufacturing abroad keeps costs down without compromising performance.
Kobalt vs. Craftsman
Craftsman is another house brand for Lowe’s rival Ace Hardware. Both Kobalt and Craftsman compete in the value-priced tool segment with consumer pricing but pro-features.
Some key differences between Kobalt and Craftsman include:
| Kobalt | Craftsman | |
|---|---|---|
| Availability | Only at Lowe’s | Only at Ace Hardware |
| Selection | Around 2000 products | Less than 1000 products |
| Innovation | Focuses on newest tech | More basic quality |
| Warranty | 5 years (power tools) | Lifetime (hand tools) |
| Brand Age | Since 1998 | Since 1927 |
While both offer affordability, Kobalt emphasizes leading-edge innovation while Craftsman focuses more on traditional basics. Craftsman does have greater brand heritage while Kobalt is more ubiquitous at Lowe’s stores today.
Conclusion
In summary, Kobalt provides an extensive selection of high quality, innovative tools at budget-friendly prices exclusively for Lowe’s customers. Rather than manufacturing the tools itself, Lowe’s partners with various OEMs to produce Kobalt branded products to strict specifications. This strategy allows Lowe’s to deliver pro-grade tools with professional features at consumer-level pricing. With a balance of performance, quality, and value, Kobalt has become a go-to brand for home and trades pros looking to maximize their tool investments.